KASHE DA KASHEWA

Yayin da masana’antar fina-finai ke shirye-shiryen wasu makwannin da suka fi yawan aiki a cikin shekara, Fandango ya zabo masu kallon fina-finai sama da dubu 1,500 (shekaru 18-34) a cikin watan da ya gabata, inda ya tambaye su game da halayensu na fina-finai, shirye-shiryen hutu, da abubuwan more rayuwa da suka fi jin daɗi. a cinema.

Babban makoma ga masu kallon fina-finai na shekaru dubu, hanyar sadarwar dijital ta Fandango ta kai yawan masu sauraro miliyan 22 a kowane wata, bisa ga comScore, tare da ƙungiyar masu shekaru 18 zuwa 34 waɗanda ke da kashi 41% na jimlar masu sauraron dijital na Fandango. Don mafi kyawun hidimar rayuwar dijital na dubun-shekara, Fandango ya ci gaba da yin majagaba don gano sabbin fina-finai da ƙwarewar tikiti don jagorantar wayar hannu, zamantakewa, AI bot da dandamali na tantance murya tare da abokan haɗin gwiwa gami da Apple, Facebook, Amazon, da sauransu.

"Millennials sune masu sauraro masu mahimmanci ga dukan masana'antar fina-finai kuma a Fandango muna ci gaba da inganta fasahar mu ta wayar hannu da gano fina-finai na zamantakewa, tikiti da kuma biyan kuɗi na dijital don taimakawa wajen fitar da dubban shekaru a cikin gidan wasan kwaikwayo," in ji Adam Rockmore, Fandango SVP da Shugaban Kasuwanci da kuma Sadarwa.

A cewar binciken Fandango, kashi 78% na shekarun millennials sun ce suna aika saƙon rubutu na mutum ɗaya ko na rukuni zuwa abokai lokacin yin shirye-shiryen kallon fim ɗin su. A cikin shekarar da ta gabata, Fandango ya ƙaddamar da sabbin fasahohin tikitin tikiti tare da Apple da Facebook waɗanda ke ba masu kallon fina-finai damar gano fina-finai, samun damar lokutan nuni da siyan tikiti tare da abokansu, ba tare da barin app ɗin aika saƙon ko hanyar sadarwar zamantakewa ba.

Hakanan kamfani yana ba da dandamali na biyan kuɗi na dijital, gami da Apple Pay, Android Pay, PayPal, Visa Checkout da Masterpass Digital Wallet na Mastercard, ba da damar siyan tikiti ta hanyar zare kudi da katunan kuɗi tare da taɓawa ɗaya kawai. Fandango's PayPal tsaga albashi yana ba da sauƙin raba lissafin tikiti tare da abokai da yawa.

Game da shirye-shiryen kallon fim na ƙarni na wannan lokacin hutu, 86% na millennials sun ce suna shirin ganin aƙalla fina-finai biyu akan babban allo, yayin da 34% ke shirin ganin fina-finai huɗu ko fiye. Daga cikin manyan fina-finan studio da aka fara hasashe a gidajen kallo a sauran wannan watan, manyan zabuka biyar sun hada da:

1. Star Wars: The Last Jedi
2. Jumanji: Barka da zuwa Jungle
3. Sanya cikakkiyar 3
4. Mafi Girma
5. Siarkewar ƙasa

Manyan zabuka biyar na Millennials don finafinan indie na yanzu sune:

1. Shafin ruwa
2. The Disaster Artist      
3. Lady Bird
4. Billboards uku a waje da Ebbing, Missouri
5. Ni, Tonya

Binciken Fandango ya kuma tambayi masu shekaru dubu game da halayen kallon fina-finai na hutu, yadda suke siyan tikiti da abubuwan more rayuwa da suka fi so.

Lokacin da aka tambaye su game da halayen fim ɗin su:

• 44% na millennials sun ce suna iya ganin sabon fim a lokacin buɗe dare ko karshen mako, kuma 29% zai tafi a cikin makon farko na fitowa.
• 58% sun ce suna siyan tikitin gaba akan layi ko ta hanyar app
• 50% sun ce wurin zama da aka keɓe shine babban dalilin siyan tikiti a gaba
• 75% sun ce ribar shirin VIP ko lada shine ƙarin fa'idar da suke morewa yayin siyan tikitin su gaba
• Lokacin yin shirye-shiryen yin fim tare da abokai, 78% na millennials sun ce suna aika saƙon rubutu na mutum ko na rukuni, 4% na kira akan wayar, yayin da 1% ke amfani da imel.

Millennials kuma sun auna a kan manyan kayan aikin wasan kwaikwayo waɗanda ke jan hankalin su yayin bukukuwa: 65% sun ce kujerun kishingiɗe da 56% suna gano manyan manyan tsare-tsaren allo & sauti mai nitsewa. Lokacin da aka tambaye su game da abin da suka fi so su saya a gidan wasan kwaikwayo: 63% sun ce popcorn, 18% sun ce alewa kuma 11% sun ce abinci.